Tropicana’s New Red Orange Juice

?Tropicana has introduced a new line of drinks under the Trop50 name that includes low-calorie and low-sugar fruit juices and teas made with a new red orange flavor.

Tropicana Products, Inc., is a division of PepsiCo, Inc., and is one of the leading producers and marketers of branded fruit juices in the United States today. Tropicana markets its products under a variety of brand names, with the company’s top product being its well-known Tropicana orange juice.  In an attempt to market more healthy juice drinks and in partial response to the nation’s growing obesity rate, especially among children, Tropicana has just announced the introduction of a new line of innovative juice drinks under the Trop50 name that will include low-calorie and low-sugar fruit juices concocted with a new red orange flavor. All of the new juice drinks in the Trop50 line will all contain 50% less sugar and 50% fewer calories than Tropicana’s current range of juice products.

In a press release dated April 24th, 2012, Kate Keller, Trop50’s director of marketing at Tropicana said “It's clear that we're easing the tension for consumers who love fruit juice but also are sugar and calorie conscious, these leading-edge flavors give people even more ways to enjoy refreshing fruit juice goodness throughout the day." All of the different drinks in the new Trop50 line are sweetened without sugar, and employ a zero-calorie, all-natural Stevia-based sweetener called PureVia that is said to be a version of the highest quality, all natural extract of the Stevia plant called Reb A that allows the juice maker to sweeten the juice naturally and without the use of sugar or artificial sweeteners.

The Trop50 line of juice drinks will be available nationwide by May and the suggested retail price for 59-ounce bottles is $3.96, with 12-ounce bottles selling for $1.69. The line includes Trop50 Red Orange juice that blends orange juice and red oranges, and is available in several varieties, including No Pulp, Some Pulp and No Pulp Calcium & Vitamin D, which provides 35% of the daily value of calcium and 25% of the daily value of vitamin D. There is a variety of other flavors in the Fruity Trop50 Family including Lemonade, Raspberry Lemonade, Pomegranate Blueberry, Pineapple Mango, and Farmstand Apple.

Tropicana's Trop50 reduced calorie juice portfolio also now includes a line of tea-blended juices that combine fruit juice and tea. The new tea combinations are all made with fruit juices and white and green teas and are available as Trop50 Peach with White Tea, Trop50 Raspberry with Green Tea and Trop50 Pear Lychee with White Tea. As a division of PepsiCo, Inc., Tropicana products are part of a family that includes the Dole, Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola brands.